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To offer customized bath and body gifts.
May 31, 2011
By: TOM BRANNA
Online customization marketer CafePress partnered with personal care company Philosophy to offer customized bath and body gifts. According to CafePress, Philosophy joins its roster as the first skin care and cosmetic brand to provide its consumers with unique ways to “co-create” products. At launch, the CafePress design tool allows Philosophy customers to customize the packaging on three of philosophy’s signature shower gel scents: Amazing Grace, Pure Grace and Falling in Love. They simply select from the design templates and add a one-of-a-kind personal message. Shoppers can also purchase CafePress merchandise ranging from t-shirts and water bottles to iPad cases inscribed with Philosophy’s inspirational messages. More info: www.philosophy.com/content/general_content/custom-products
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